With the outbreak of coronavirus inhibit day to day life of the individual and the mass, almost all businesses out there who experience the challenge of keeping their minds in the midst of economic conditions continue to decline.
Among other things, the recent outbreak of the virus, followed by a major economic slowdown, which is affecting the business of marketing campaigns around the world.
Now, companies are wondering how to keep up with ongoing trends and what marketing approach to take to make sure no harm comes to their business. Well, we have a solution.
Digital Marketing is emerging as a sure-shot winner in the middle of the degrading effects of traditional marketing methods because of a serious outbreak Covid 19.
In this article, we will tell you exactly how you can use a digital marketing services to better utilize your marketing budget and protect your business through online marketing in bad times.
A large number of companies worldwide invest a big part of their market budget in physical promotion activities such as trade shows, print media, referrals, etc., most of which have been impacted by the ongoing quarantine measures in the wake of coronavirus outbreak.
Some of the marketing activities that are mostly affected by this include:
- Trade shows
- Relationship building
- Print Media
- Referral Marketing
- Meetings & Seminars
One of the major impacts of the Corona outbreak that businesses are facing is having to cancel their marketing events, shows, and seminars.
Also, most of the retail businesses, including shopping malls, cinemas, theme parks, etc. are closed for business, which is taking a toll on the economy.
As for the marketing industry, many major events, such as the Mobile World Congress (MWC) 2020 have been canceled, which naturally had a bad impact on businesses and companies who had spent thousands of dollars and months of time in preparing for the event.
At the same time, many businesses had to cancel important face-to-face meetings with clients, partners, etc. in order to avoid socialization.
Now, such businesses whose marketing campaigns were affected by this ongoing outbreak have two choices – they can either choose to cut their marketing budgets and play it safe, or they can shift their marketing efforts and budget to more effective online marketing channels.
Cutting your marketing budget may do more harm than good in the long term. You may save money in the short term, but you may end up losing valuable customers.
So, which option would you choose?
Digital Marketing Techniques To Save Your Business
In the wake of the outbreak of Corona, businesses are now looking for better, more effective ways to promote their products and services without spending too much.
Digital Marketing, which almost hit by plague, seems like a viable option.
Now many marketers who stay at home and have a lot of time on their hands, they can use them to review their digital marketing plan to retain existing clients and new ones.
Here are some reasons why and how digital marketing and SEO services can be a wonderful alternative to traditional marketing to businesses and help save the world economy during the test.
Online marketing requires little effort and budgets from traditional marketing.
- This is much more efficient and result oriented
- There is no physical meeting or event needs to be held
- A digital strategy can be a powerful aid generate more leads than any traditional campaign
- Work is possible from remote locations, even under quarantine
- No additional fees are required, just your traditional direct marketing budget to digital
- Measurable and easy to track the results for businesses to analyze their ROI.
Here is the best Digital Marketing approach to take back the command of your business marketing in this Corona-dominated economy.
Update Your Website Content
The first thing to do, of course, is to update your website for design, layout, navigation, and more importantly, the content. Your website content should include the right information, keywords, and call to action.
Update Your Evergreen Blog Posts
Another type of content that you need to update is your most popular blog posts, both on the website and off-page to make sure they keep providing good value to the readers and generating leads to your website.
It’s all about writing new blog posts, articles, press releases, and social content to promote your products, services, and businesses to the customers.
This involves optimizing your website in line with Google guidelines and then focusing on getting some high-quality backlinks from high authority sites to improve traffic flow to your own website.
Engage With Users On Social Media
One of the easiest things you can do when quarantined at home due to the Corona outbreak is getting more active on social media, spending time with your customers, answering their queries, optimizing reviews, writing and sharing effective posts, and more.
If you had to cancel a seminar or similar event due to the ongoing situations, the best thing you can do to compensate for that is organizing a webinar with your online customers on social media.
Creating and sharing product/service or personalized videos with a great story-line is also a wonderful way to keep your customers engaged and loyal to your business.
Utilize this time and your traditional marketing funds to prepare a better and stronger online marketing strategy so even when the market is down, you never lose connection with your existing customers and keep getting new ones through efficient online promotion.
Not sure how, or need help from an online marketing expert? We, at IWD Technologies, will help you facilitate a smooth transition from traditional marketing to online marketing for your business, with no loss of physical and/or monetary resources.
Moreover, we will prepare the best digital strategy to ensure your business keeps getting many high-quality leads in the online space. To know how to contact us today!