When it comes to rebranding, terminology can be very confusing and make you feel frustrated. Where did you start? Should you make a new logo first? We think that understanding these terms will explain the value and rebranding process.
The brand is a consumer’s emotional response to the company. This is also the way consumers communicate about companies. It feels like you get when you interact with service. Good or bad. (Like how you feel about Apple, Starbucks, or DMV …) Your brand is established by clear and consistent interactions with customers, the public, other businesses, etc. Outside visual, this includes a brand name, voice, and messaging among others. In the end, your brand is not what you think – this is about what other people say when you are not in the room.
Brand identity is a real element united by designers or businesses intended to influence the perception of a brand. It can include logos, fonts, colors, photography styles, icons, and other supporting assets to help communicate brand messages. Everything from a business card to signage must be very consistent using this guide.
And in the brand, his identity is the foundation of the visual design element: the logo. Usually the first interaction with your brand. Many weights and significance are placed on the logo, and not without reason. The simplest thing for the general public to show as a brand refining, and we really like to design it, but it’s still only one of the many elements.
So, you just want a logo huh?
Focusing on only logos, although important, can be very limiting when you want to build something that takes place. People rarely remember companies with their logos. What they will remember is the experience or collection of experiences they have from time to time. That’s why you have to build consistent awareness of brands that will have a much wider impact.
The whole process of building awareness and thinking about a greater picture is what we, as designers and creatives are here to help. We are strategic troubleshooters who are experienced in determining and developing logos, typography, image styles, graphic elements, messaging, and anything that can shape your consumer’s experience with your brand. This ensures consistency on various platforms, which is the key to building the brand memory and culture that surrounded it.