There are 2.71 billion smartphone users on the world today and this number is expected to keep growing. These powerful -breaking mobile phones have given clients the ability to look up information at any time anywhere. In 2018, 52% of all website traffic worldwide was generated through mobile phones, meaning users are viewing websites more on their phones than on their computers.
Have you at any point looked into a website on your PC, at that point accessed it from your phone? Have you ever noticed how some websites look different when seen from varied sources? Today we will examine the subject of mobile responsive websites.
What is Responsive Web Design?
Responsive website design is a style of web development where a web page resizes both the layout and content depending upon the gadget it is being introduced on. For example, if you are on a desktop, take a stab at contracting the page. You’ll see that the substance will shrink to fit the size of the screen, and, at specific points, the content sizes will recoil. With a responsive site, somebody can peruse your site from any gadget and it will in any case look and function faultlessly. Responsive websites are made through CSS (Cascading Style Sheets) that apply different variables depending on the screen size. For example, you could have the font size on the desktop be 28px and change it to be only 16px on mobile. Targeting the different screens sizes also allows you to customize the site per device. Sections shown on desktop devices can be hidden on mobile devices and vice versa.
The Benefits of a Mobile Responsive Website
There are numerous benefits to having your website be mobile responsive. Here are just a few of the biggest pros:
1. Guarantees a Great User Experience
The number one benefit of having a mobile responsive website is that it guarantees the client will have a consistent and amazing client experience interacting with your website. The desktop area and mobile experiences of visiting a site are vastly different.
2. Increases visibility on search engines
On March 26th, 2018, Google declared they would be using mobile-first indexing. This means that websites are based on their mobile version, not their desktop version. Therefore, if your site isn’t mobile-friendly, you will be ranked lower on the search engine. Why did Google do this? Since we are entering an era where people are getting to content increasingly more through their phones. 60% of Google searches are done through mobile devices, so it makes sense for Google to encourage people to switch their website to be mobile responsive because they have always aimed to help the largest number of searchers possible. Google even created a Mobile-Friendly Test to see how your website ranks.
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3. It Helps your Website’s SEO
SEO (Search Engine Optimization) is crucial for getting new, organic users to your site. When it comes to SEO, what Google says is key. And, since they are promoting mobile responsive websites, having your website responsive will help with your SEO ranking. A mobile responsive website also helps to keep the bounce rate low. An unresponsive website is one of the biggest drivers of a higher bounce rate. People do not want to interact with something that isn’t easy to use. So if they visit your site on mobile and it isn’t optimized, they will not want to interact with it and will close it, increasing your bounce rate.
4. You Only Have One Website to Maintain
Having your website mobile responsive means you just have one site to keep up, making it more cost-effective than developing two separate website products. Initially, people would have separate sites for desktop and mobile, at the same time, with the introduction of mobile responsiveness, you now just need to pay for one, which means you can get a good deal on hosting and meaning. This also means you don’t need to copy content. If you do have separate sites for work area and portable, you need to copy the majority of the substance from the work area site onto the versatile site, which winds up harming your SEO. Having one site enables Google to slither, record, and compose your substance effectively. Finally, having one site allows you to boost your backlinks, a vital SEO strategy.
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