{"id":3452,"date":"2021-02-09T12:09:31","date_gmt":"2021-02-09T06:39:31","guid":{"rendered":"https:\/\/iwdtechnologies.com\/?p=3452"},"modified":"2022-07-13T14:45:56","modified_gmt":"2022-07-13T09:15:56","slug":"whats-the-difference-brand-vs-brand-identity-vs-logo","status":"publish","type":"post","link":"https:\/\/iwdtechnologies.com\/blog\/whats-the-difference-brand-vs-brand-identity-vs-logo\/","title":{"rendered":"What&#8217;s the Difference Between Brand vs. Brand Identity vs. Logo"},"content":{"rendered":"<p>When it comes to rebranding, terminology can be very confusing and make you feel frustrated. Where did you start? Should you make a new logo first? We think that understanding these terms will explain the value and rebranding process.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' style='display:block'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iwdtechnologies.com\/blog\/whats-the-difference-brand-vs-brand-identity-vs-logo\/#BRAND\" title=\"BRAND\">BRAND<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iwdtechnologies.com\/blog\/whats-the-difference-brand-vs-brand-identity-vs-logo\/#BRAND_IDENTITY\" title=\"BRAND IDENTITY\">BRAND IDENTITY<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iwdtechnologies.com\/blog\/whats-the-difference-brand-vs-brand-identity-vs-logo\/#Logo\" title=\"Logo\">Logo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/iwdtechnologies.com\/blog\/whats-the-difference-brand-vs-brand-identity-vs-logo\/#So_you_just_want_a_logo_huh\" title=\"So, you just want a logo huh?\">So, you just want a logo huh?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"BRAND\"><\/span>BRAND<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The brand is a consumer&#8217;s emotional response to the company. This is also the way consumers communicate about companies. It feels like you get when you interact with service. Good or bad. (Like how you feel about Apple, Starbucks, or DMV &#8230;) Your brand is established by clear and consistent interactions with customers, the public, other businesses, etc. Outside visual, this includes a brand name, voice, and messaging among others. In the end, your brand is not what you think &#8211; this is about what other people say when you are not in the room.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BRAND_IDENTITY\"><\/span>BRAND IDENTITY<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><a href=\"https:\/\/iwdtechnologies.com\/e-commerce-trends-2021-prepare-your-business-online\/\">E-commerce Trends 2021 \u2013 Prepare your Business Online!<\/a><\/p><\/blockquote>\n<p>Brand identity is a real element united by designers or businesses intended to influence the perception of a brand. It can include logos, fonts, colors, photography styles, icons, and other supporting assets to help communicate brand messages. Everything from a business card to signage must be very consistent using this guide.<\/p>\n<p>&nbsp;<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3455\" src=\"https:\/\/iwdtechnologies.com\/wp-content\/uploads\/2021\/02\/brand-diagram.jpg\" alt=\"brand diagram\" width=\"900\" height=\"957\" srcset=\"https:\/\/iwdtechnologies.com\/blog\/wp-content\/uploads\/2021\/02\/brand-diagram.jpg 900w, https:\/\/iwdtechnologies.com\/blog\/wp-content\/uploads\/2021\/02\/brand-diagram-282x300.jpg 282w, https:\/\/iwdtechnologies.com\/blog\/wp-content\/uploads\/2021\/02\/brand-diagram-768x817.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Logo\"><\/span>Logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>And in the brand, his identity is the foundation of the visual design element: the logo. Usually the first interaction with your brand. Many weights and significance are placed on the logo, and not without reason. The simplest thing for the general public to show as a brand refining, and we really like to design it, but it&#8217;s still only one of the many elements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"So_you_just_want_a_logo_huh\"><\/span>So, you just want a logo huh?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focusing on only logos, although important, can be very limiting when you want to build something that takes place. People rarely remember companies with their logos. What they will remember is the experience or collection of experiences they have from time to time. That&#8217;s why you have to build consistent awareness of brands that will have a much wider impact.<\/p>\n<p>The whole process of building awareness and thinking about a greater picture is what we, as <a href=\"https:\/\/iwdtechnologies.com\/services\/graphics-multimedia\/\">designers<\/a> and creatives are here to help. We are strategic troubleshooters who are experienced in determining and developing logos, typography, image styles, graphic elements, messaging, and anything that can shape your consumer&#8217;s experience with your brand. This ensures consistency on various platforms, which is the key to building the brand memory and culture that surrounded it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to rebranding, terminology can be very confusing and make you feel frustrated. Where did you start? Should you make a new logo first? We think that understanding these terms will explain the value and rebranding process. BRAND The brand is a consumer&#8217;s emotional response to the company. This is also the way &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/iwdtechnologies.com\/blog\/whats-the-difference-brand-vs-brand-identity-vs-logo\/\"> <span class=\"screen-reader-text\">What&#8217;s the Difference Between Brand vs. Brand Identity vs. Logo<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[290,847,233,1761],"tags":[1793,1792,1790,1791],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s the Difference Between Brand vs. Brand Identity vs. Logo<\/title>\n<meta name=\"description\" content=\"Brand 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