{"id":4815,"date":"2022-01-15T15:07:42","date_gmt":"2022-01-15T09:37:42","guid":{"rendered":"https:\/\/iwdtechnologies.com\/?p=4815"},"modified":"2022-07-22T16:56:29","modified_gmt":"2022-07-22T11:26:29","slug":"how-ux-boost-your-seo-efforts","status":"publish","type":"post","link":"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/","title":{"rendered":"How User Experience Can Boost Your SEO Efforts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A lot of people think SEO is only about keywords but it is more than that. There are so many factors that can affect your ranking on SERP. But today we are going to discuss one of the factors i.e. User Experience (UX).<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><label for=\"item\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input type=\"checkbox\" id=\"item\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' style='display:block'><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#What_is_User_Experience_UX\" title=\"What is User Experience (UX)?\">What is User Experience (UX)?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#Here_are_some_User_Experience_UX_factors_that_impact_SEO\" title=\"Here are some User Experience (UX) factors that impact SEO:\">Here are some User Experience (UX) factors that impact SEO:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#1_Page_Speed_Affects_SEO\" title=\"1. Page Speed Affects SEO\">1. Page Speed Affects SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#2_Navigation_Enhance_User_Experience\" title=\"2. Navigation Enhance User Experience\">2. Navigation Enhance User Experience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#How_Digital_marketing_Services_helps_Boost_Startups_Grow_Quickly\" title=\"How Digital marketing Services helps Boost Startups Grow Quickly\">How Digital marketing Services helps Boost Startups Grow Quickly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#3_Mobile_Friendliness_Can_Improve_User_Experience\" title=\"3. Mobile Friendliness Can Improve User Experience\">3. Mobile Friendliness Can Improve User Experience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#4_Make_Rich_Content\" title=\"4. Make Rich Content\">4. Make Rich Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#5_Using_a_Call_to_Action_is_Important\" title=\"5. Using a Call to Action is Important\">5. Using a Call to Action is Important<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"What_is_User_Experience_UX\"><\/span><strong>What is User Experience (UX)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The way people engage with a product is referred to as the user experience. For example, when we want to turn on an AC, we interact with remote control. The design, color, material, and physical appearance of the remote control may impact how we feel about the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, in the digital world, when users interact with a website or digital product refer as UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User experience plays an important role in SEO. It helps both users and search engines. It helps websites in search engine ranking.<\/span><\/p>\n<h2 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"Here_are_some_User_Experience_UX_factors_that_impact_SEO\"><\/span><strong>Here are some User Experience (UX) factors that impact SEO:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"1_Page_Speed_Affects_SEO\"><\/span><strong>1. Page Speed Affects SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Page speed also affects <a href=\"https:\/\/iwdtechnologies.com\/services\/seo\">SEO<\/a> and UX. Users don&#8217;t like to wait for slow-loading pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your mobile site takes more than 3 seconds to load, more than half of mobile users will quit your site, according to Google. So make your mobile site loading time less than 3 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Page speed is directly proportional to ranking. The quicker your site loads the more chances of it ranking higher. In July 2018 Google makes page speed a direct ranking factor for mobile searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to improve page speed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use compressed images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a content delivery network (CDN)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduces the resource usage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize media files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove unused JS, CSS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable browser caching<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the right web host<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce redirects<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/pagespeed.web.dev\/\"><b>PageSpeed Insights<\/b><\/a><span style=\"font-weight: 400;\"> ( an online tool provided by Google) to check your website performance.<\/span><\/p>\n<h3 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"2_Navigation_Enhance_User_Experience\"><\/span><strong>2. Navigation Enhance User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you fail to use easy navigation on your website then it will negatively affect SEO and UX.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips for navigation menus:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make mobile-friendly navigation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t add complex or confusing menu items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a search bar so consumers can easily reach what they are looking for on your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a navigation menu on all your web pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use descriptive navigation titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divide categories clearly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lastly, if you make your site navigation easy then it will not only help users but also helps Google to crawl your website easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We understand that simpler site navigation is no laughing matter. To get it right, you&#8217;ll need a lot of technical expertise. That is why we advise you to hire a professional <\/span><a href=\"https:\/\/iwdtechnologies.com\/services\/web-development\/\"><b>website development firm<\/b><\/a><span style=\"font-weight: 400;\"> rather than attempting it on your own. While you focus on business expansion, the specialists will handle site development.<\/span><\/p>\n<blockquote>\n<h3 class=\"blog-post_title\"><span class=\"ez-toc-section\" id=\"How_Digital_marketing_Services_helps_Boost_Startups_Grow_Quickly\"><\/span><a href=\"http:\/\/iwdtechnologies.com\/blog\/how-digital-marketing-services-helps-boost-startups-grow-quickly\/\">How Digital marketing Services helps Boost Startups Grow Quickly<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<h3 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"3_Mobile_Friendliness_Can_Improve_User_Experience\"><\/span><strong>3. Mobile Friendliness Can Improve User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since April 2015, Google dropped the ranking of websites that are not mobile-friendly as a penalty. Today more users use mobile to consume content. If your website is not optimized for mobiles, then you are losing way more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research by Search Engine Watch shows that 77 percent of total searches come from smartphones. So optimizing a website for mobile improves user experience and search engine ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to make your site mobile-friendly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a mobile responsive theme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use readable font<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate pop-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use compressed images<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can take the <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><strong>Google Mobile-Friendly Test<\/strong><\/a><\/span><span style=\"font-weight: 400;\">\u00a0to check the mobile-friendliness of your site.<\/span><\/p>\n<h3 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"4_Make_Rich_Content\"><\/span><strong>4. Make Rich Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content creation is the most important factor for SEO. It can boost your site ranking on search engine and helps you to get more leads. Also, it provides a great experience on your site for your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create content in any format like a blog, video, or ebook. It is suggested to create a variety of content to keep your users interested. Make sure your content is unique and informative which leads consumers to stay long on your site and improves search engine ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to create quality content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid keyword stuffing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create crisp and informative content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use proper headings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use table of contents<\/span><\/li>\n<\/ul>\n<h3 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"5_Using_a_Call_to_Action_is_Important\"><\/span><strong>5. Using a Call to Action is Important<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to keep your audience engaged then use a call to action (CTA) button on your site. These buttons provide a better user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTA will guide your audience on what to do next. Sometimes people read content and like what they see but without a CTA they leave the site because they don\u2019t know what to do next. So having a clear CTA will retain your audience for a longer time on your site which is a good sign for SEO.<\/span><\/p>\n<h4 style=\"color: #f27a0f;\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now you have already understood that Google&#8217;s top priority is a positive user experience. Therefore, the more you optimize your website and focus on user experience, the more chance to get ranked on SERP. It not only improves your ranking but also improves your conversions and generates more leads. Follow these strategies and see the result.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a free quote about UX, SEO, and website optimization capabilities you can <a href=\"https:\/\/iwdtechnologies.com\/contact-us\/\"><strong>contact us<\/strong><\/a> or email us: info@iwdtechnologies.com<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of people think SEO is only about keywords but it is more than that. There are so many factors that can affect your ranking on SERP. But today we are going to discuss one of the factors i.e. User Experience (UX). What is User Experience (UX)? The way people engage with a product &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/iwdtechnologies.com\/blog\/how-ux-boost-your-seo-efforts\/\"> <span class=\"screen-reader-text\">How User Experience Can Boost Your SEO Efforts<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":4816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1860,1859],"tags":[1861,210,212,1848],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How User Experience Can Boost Your SEO Efforts - IWD Technologies<\/title>\n<meta name=\"description\" content=\"Does UX affect SEO? 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