A lot of people think SEO is only about keywords but it is more than that. There are so many factors that can affect your ranking on SERP. But today we are going to discuss one of the factors i.e. User Experience (UX).
What is User Experience (UX)?
The way people engage with a product is referred to as the user experience. For example, when we want to turn on an AC, we interact with remote control. The design, color, material, and physical appearance of the remote control may impact how we feel about the product.
Similarly, in the digital world, when users interact with a website or digital product refer as UX.
User experience plays an important role in SEO. It helps both users and search engines. It helps websites in search engine ranking.
Here are some User Experience (UX) factors that impact SEO:
1. Page Speed Affects SEO
Page speed also affects SEO and UX. Users don’t like to wait for slow-loading pages.
If your mobile site takes more than 3 seconds to load, more than half of mobile users will quit your site, according to Google. So make your mobile site loading time less than 3 seconds.
Page speed is directly proportional to ranking. The quicker your site loads the more chances of it ranking higher. In July 2018 Google makes page speed a direct ranking factor for mobile searches.
Here are some tips to improve page speed:
- Use compressed images
- Use a content delivery network (CDN)
- Reduces the resource usage
- Optimize media files
- Remove unused JS, CSS
- Enable browser caching
- Use the right web host
- Reduce redirects
You can PageSpeed Insights ( an online tool provided by Google) to check your website performance.
2. Navigation Enhance User Experience
If you fail to use easy navigation on your website then it will negatively affect SEO and UX.
Here are some tips for navigation menus:
- Make mobile-friendly navigation
- Don’t add complex or confusing menu items
- Add a search bar so consumers can easily reach what they are looking for on your site
- Add a navigation menu on all your web pages
- Use descriptive navigation titles
- Divide categories clearly
Lastly, if you make your site navigation easy then it will not only help users but also helps Google to crawl your website easily.
We understand that simpler site navigation is no laughing matter. To get it right, you’ll need a lot of technical expertise. That is why we advise you to hire a professional website development firm rather than attempting it on your own. While you focus on business expansion, the specialists will handle site development.
3. Mobile Friendliness Can Improve User Experience
Since April 2015, Google dropped the ranking of websites that are not mobile-friendly as a penalty. Today more users use mobile to consume content. If your website is not optimized for mobiles, then you are losing way more conversions.
Research by Search Engine Watch shows that 77 percent of total searches come from smartphones. So optimizing a website for mobile improves user experience and search engine ranking.
Here are some tips to make your site mobile-friendly:
- Choose a mobile responsive theme
- Use readable font
- Eliminate pop-ups
- Use compressed images
You can take the Google Mobile-Friendly Test to check the mobile-friendliness of your site.
4. Make Rich Content
Content creation is the most important factor for SEO. It can boost your site ranking on search engine and helps you to get more leads. Also, it provides a great experience on your site for your audience.
You can create content in any format like a blog, video, or ebook. It is suggested to create a variety of content to keep your users interested. Make sure your content is unique and informative which leads consumers to stay long on your site and improves search engine ranking.
Here are some tips to create quality content:
- Avoid keyword stuffing
- Create crisp and informative content
- Use proper headings
- Use table of contents
5. Using a Call to Action is Important
If you want to keep your audience engaged then use a call to action (CTA) button on your site. These buttons provide a better user experience.
CTA will guide your audience on what to do next. Sometimes people read content and like what they see but without a CTA they leave the site because they don’t know what to do next. So having a clear CTA will retain your audience for a longer time on your site which is a good sign for SEO.
Now you have already understood that Google’s top priority is a positive user experience. Therefore, the more you optimize your website and focus on user experience, the more chance to get ranked on SERP. It not only improves your ranking but also improves your conversions and generates more leads. Follow these strategies and see the result.
To get a free quote about UX, SEO, and website optimization capabilities you can contact us or email us: firstname.lastname@example.org