Category: Web Development Services

How User Experience Can Boost Your SEO Efforts

A lot of people think SEO is only about keywords but it is more than that. There are so many factors that can affect your ranking on SERP. But today we are going to discuss one of the factors i.e. User Experience (UX).

What is User Experience (UX)?

The way people engage with a product is referred to as the user experience. For example, when we want to turn on an AC, we interact with remote control. The design, color, material, and physical appearance of the remote control may impact how we feel about the product.

Similarly, in the digital world, when users interact with a website or digital product refer as UX.

User experience plays an important role in SEO. It helps both users and search engines. It helps websites in search engine ranking.

Here are some User Experience (UX) factors that impact SEO:

1. Page Speed Affects SEO

Page speed also affects SEO and UX. Users don’t like to wait for slow-loading pages.

If your mobile site takes more than 3 seconds to load, more than half of mobile users will quit your site, according to Google. So make your mobile site loading time less than 3 seconds.

Page speed is directly proportional to ranking. The quicker your site loads the more chances of it ranking higher. In July 2018 Google makes page speed a direct ranking factor for mobile searches.

Here are some tips to improve page speed:

  • Use compressed images
  • Use a content delivery network (CDN)
  • Reduces the resource usage
  • Optimize media files
  • Remove unused JS, CSS
  • Enable browser caching
  • Use the right web host
  • Reduce redirects

You can PageSpeed Insights ( an online tool provided by Google) to check your website performance.

2. Navigation Enhance User Experience

If you fail to use easy navigation on your website then it will negatively affect SEO and UX.

Here are some tips for navigation menus:

  • Make mobile-friendly navigation
  • Don’t add complex or confusing menu items
  • Add a search bar so consumers can easily reach what they are looking for on your site
  • Add a navigation menu on all your web pages
  • Use descriptive navigation titles
  • Divide categories clearly

Lastly, if you make your site navigation easy then it will not only help users but also helps Google to crawl your website easily.

We understand that simpler site navigation is no laughing matter. To get it right, you’ll need a lot of technical expertise. That is why we advise you to hire a professional website development firm rather than attempting it on your own. While you focus on business expansion, the specialists will handle site development.

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3. Mobile Friendliness Can Improve User Experience

Since April 2015, Google dropped the ranking of websites that are not mobile-friendly as a penalty. Today more users use mobile to consume content. If your website is not optimized for mobiles, then you are losing way more conversions.

Research by Search Engine Watch shows that 77 percent of total searches come from smartphones. So optimizing a website for mobile improves user experience and search engine ranking.

Here are some tips to make your site mobile-friendly:

  • Choose a mobile responsive theme
  • Use readable font
  • Eliminate pop-ups
  • Use compressed images

You can take the Google Mobile-Friendly Test to check the mobile-friendliness of your site.

4. Make Rich Content

Content creation is the most important factor for SEO. It can boost your site ranking on search engine and helps you to get more leads. Also, it provides a great experience on your site for your audience. 

You can create content in any format like a blog, video, or ebook. It is suggested to create a variety of content to keep your users interested. Make sure your content is unique and informative which leads consumers to stay long on your site and improves search engine ranking.

Here are some tips to create quality content:

  • Avoid keyword stuffing
  • Create crisp and informative content
  • Use proper headings
  • Use table of contents

5. Using a Call to Action is Important

If you want to keep your audience engaged then use a call to action (CTA) button on your site. These buttons provide a better user experience.

CTA will guide your audience on what to do next. Sometimes people read content and like what they see but without a CTA they leave the site because they don’t know what to do next. So having a clear CTA will retain your audience for a longer time on your site which is a good sign for SEO.

Final Thoughts

Now you have already understood that Google’s top priority is a positive user experience. Therefore, the more you optimize your website and focus on user experience, the more chance to get ranked on SERP. It not only improves your ranking but also improves your conversions and generates more leads. Follow these strategies and see the result. 

To get a free quote about UX, SEO, and website optimization capabilities you can contact us or email us: info@iwdtechnologies.com

 

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IWD Technologies January 15, 2022 0 Comments

Top 7 Web Development Trends 2022 – You Can’t Miss

There are 5 billion daily active users and more than 1.58 billion websites on the Internet. Over time website development is changing rapidly. It is important for businesses to be aware of changing web development trends in 2022. Failing to do so can decrease your website performance and can fall behind in the competition.

Maintaining your website with the latest trends is the best way to stay competitive in our business niche. Look at the top web development trends in 2022.

1. Artificial Intelligence Chatbots

AI chatbots are much smarter than a regular chatbot. It matches the user intent by using machine learning and natural language processing technology to provide a human-like experience. AI chatbots allow businesses to automate tasks like answering questions, taking orders, and more which cut costs for the companies. AI chatbots increase the consumer experience as well.

It is worthy to invest in AI chatbots in the long term. They can quickly solve customer complaints, and provide quick answers. AI chatbots are the future.

AI Chatbots

2. Voice Search Optimization

In recent years voice search is gaining popularity and people starts using it in their day-to-day life through Google Assistant, Amazon Alexa, and Apple Siri. It is one of the amazing web development trends in 2022.

It is estimated that in 2022, the smart speakers market will grow by 21%. People opt for voice search more than typing because it is a lot easier. Consumers are not conducting voice searches on just smart speakers but also on their smartphones. So companies are optimizing their content and products for voice search in 2022.

3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Page is the necessary web development trend in 2022. AMP is designed to provide mobile users with a seamless and fast digital experience. The use of AMP is to load web pages faster on various devices. AMP optimized pages rank better as compared to non-AMP pages. Amp pages take about 2 seconds to load while non-AMP pages take up to 22 seconds. It is one of the successful web development strategies for your business.

Optimized websites for mobile and lightweight websites are benefits from this functionality and can rank better on search engines.

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4. Cybersecurity

With the increase in technology, cyber attacks are also increasing. According to Cloudflare, the amount of distributed denial of service (DDoS) attacks almost increased each quarter in 2020. 

Users are aware of the growing problem, and there is a growing demand for businesses to employ strong security measures to keep their personal information private and secure. Already, there has been a shift toward application-based multi-factor authentication, such as Google Authenticator, patch management, and Security Operation Centers (SOC).

Companies should invest in the cybersecurity of their websites to protect their data.

5. Dark Mode

As technology is improving people are spending more time on the screen which is causing dry and fatigued eyes. But with dark mode, these issues can be reduced. In dark mode, sites use dark colors in the background and light colors for the content making it easier to read.

The recently dark mode is gaining popularity among users. Dark mode allows users to stay longer on-screen without affecting their eyes. Big companies like Facebook and google adopted this trend. Now other companies are adopting dark mode. The dark mode is gaining popularity because it reduces blue light, is energy-efficient, minimizes dryness and eye strain, and can be used in low lighting conditions.

dark mode web development trends6. Motion UI

Now users not only want fast and mobile-friendly websites but also expect a richer and more engaging experience. That’s the one reason motion UI comes into web development trends in 2022. 

Motion UI is a front-end framework for creating completely responsive web designs. The technology enables developers to create motion within the context of a native app. It has a predetermined motion that may be used in any design project. Developers can play around with motion UI and create attractive animations and transitions that draw customers’ attention.

7. Single-Page Applications (SPA)

SPA is the most significant recent trend in web development. SPA refers to the web application that only loads on a single page and the application do not need to be refreshed during use. Only a little content is changed instead of loading the entire page. Javascript API is used for content updates. 

SPA is cost-effective and easy to create and consumes less space on servers. This trend is going to continue in 2022.

Conclusion

Web development is changing rapidly and it is hard to follow all the trends. But by staying on the top of the latest web development trends in 2022, you can give your users a seamless experience and improve your website ranking. 

IWD Technologies offers world-class responsive web development services to our clients all over the world. To provide best-in-class services, our skilled teams of web developers stay on top of the latest developments. If you want to know how to incorporate these trends into your website development project, contact our experts immediately.

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IWD Technologies December 22, 2021 0 Comments